You can have the best product or service, but if visitors don’t trust your website, they won’t buy.

A client came to us with a trust issue—tons of visitors but no conversions. People landed on their site and left within seconds. Here’s what was breaking trust (and how we fixed it).

Step 1: The Homepage Had No Human Connection

🔹 Why it mattered: People trust people, not faceless brands.

✅ Fix:

• We added real team photos instead of stock images.

• We wrote in a friendly, human tone—no corporate jargon.📈 Result: 28% increase in time spent on site.

Step 2: No Proof That Others Trusted Them

🔹 Why it mattered: Social proof is one of the strongest conversion drivers.

✅ Fix:

• We moved testimonials from a hidden page to the homepage.

• We added star ratings and trust badges near the CTA.📈 Result: 41% more visitors clicked to book a consultation.

Step 3: The Site Looked Outdated

🔹 Why it mattered: A poorly designed site makes visitors question the legitimacy of the business.

✅ Fix:

• We modernised the design (cleaner fonts, better spacing, clear buttons).

• We ensured fast load speed & mobile optimisation (slow sites feel unreliable).📈 Result: Bounce rate dropped by 35%.

Final Takeaway:

People won’t buy from a site they don’t trust. If your visitors leave without converting, it’s not always a traffic problem—it’s a credibility problem.

🚀 Want a quick trust audit for your site? Let’s talk.