A client came to us with a common problem:

👉 Decent website traffic, but weak conversions

👉 Lots of visitors, not enough paying customers

They thought they needed more traffic. They didn’t.

They needed to convert the traffic they already had.

Here’s how we helped them increase revenue by 72%—without touching their ad spend:

Step 1: We Simplified Their Pricing Page

🔹 Why it mattered: Their pricing was cluttered and confusing. Too many options = decision fatigue.

✅ Fix: We streamlined it to 3 clear plans with a side-by-side comparison.

📈 Result: 29% increase in checkout completions.

Step 2: We Added a “Low Commitment” Offer

🔹 Why it mattered: Most visitors weren’t ready to buy yet. They needed an easy first step.

✅ Fix: We introduced a free trial / live demo / low-cost entry product to get users in the door.

📈 Result: 40% increase in qualified leads.

Step 3: We Used Exit-Intent Popups the Right Way

🔹 Why it mattered: Visitors were leaving without taking action. We needed a second chance to capture them.

✅ Fix: Instead of an annoying popup, we triggered a personalised offer when users showed exit intent.

📈 Result: Captured 21% more leads who would have bounced.

Step 4: We Optimised the Checkout Process

🔹 Why it mattered: 7 out of 10 people abandon their cart.

✅ Fix: We removed unnecessary steps, enabled guest checkout, and added trust badges.

📈 Result: 18% decrease in cart abandonment.

💡 Final Takeaway:

You don’t always need more traffic. You need to maximise the value of the traffic you already have.

🚀 Want us to audit your site and find quick wins like this? Let’s talk.