A client came to us with a frustrating problem:

👉 Decent number of leads from paid ads

👉 But… almost none of them converted into customers

They were spending thousands a month on traffic — and getting ghosted after the first call.

Here’s how we helped them turn things around (and boost close rates by 60%) — without spending a single extra euro on ads:

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Step 1: We Aligned Their Ad Messaging With Their Landing Page

🔹 Why it mattered: The ad promised one thing, the landing page said another. Result? Confused visitors and wasted clicks.

✅ Fix: We rewrote the landing page headline and CTA to match the exact language used in the ads.

📈 Result: 38% decrease in bounce rate.

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Step 2: We Added Pre-Qualification to the Lead Form

🔹 Why it mattered: They were booking calls with anyone who filled out the form — including people who weren’t a good fit.

✅ Fix: We added 3 smart filtering questions to qualify leads before booking.

📈 Result: No-shows dropped by 42%, and lead quality went way up.

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Step 3: We Added Social Proof Near the Form

🔹 Why it mattered: Visitors weren’t confident enough to take the next step.

✅ Fix: We added real testimonials, logos of past clients, and a line about their average client result — right next to the form.

📈 Result: 24% lift in form submissions.

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💡 Final Takeaway:

“Bad leads” usually aren’t bad people — they’re just the wrong match for a broken funnel.

Fix the messaging. Filter the traffic. Build trust early.